I just returned from a strange land, but it’s one worth knowing about. My son and I went to SummonersCon, a meetup in Pomona, California, for the enthusiastic video gamers and “summoners” who play the multiplayer online game known as “League of Legends” or simply “League.”

This pursuit may seem like an obscure diversion to “non-gamers.” But the sheer scale of competitive gaming and its sidekick — making videos about gaming — is astonishing, especially if you or your organization have worked to build a following on social media and you know the energy that entails. Consider the guests of honor we met...

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