Laurie

Laurie Kretchmar

Principal

Meet the talent ...

Laurie Kretchmar, principal, loves content marketing, PR and social media, especially Twitter.

Gary Lash, an accomplished PC consultant, videographer and presentations specialist, loves solving problems.

We team with other professionals, as needed. 

Laurie Kretchmar

Principal at Up with Social, loves content marketing, PR and social media, especially Twitter. She has more than 15 years experience working with local, national and international media. For the past three years, she’s served as media and social media director for highly regarded campaigns to increase the low number of American women serving in politics.

Previously, Laurie was a journalist on staff at leading publications including Fortune and Working Woman. She has extensive Internet experience, starting in the mid-1990s, and was founding Editor in Chief and Vice President at Women.com Networks, the first major website for women.

Laurie's freelance writing has appeared in The Wall Street Journal and the International Herald Tribune. She has interviewed many interesting business leaders and creative people. One of her favourites: Trina Schart Hyman, the exceptionally talented and creative illustrator and occasional author. Laurie, who grew up in the San Francisco Bay Area, graduated from Dartmouth College.

Follow her on Twitter @LKhere and @contentplace

Gary Lash

An accomplished PC consultant, videographer and presentations specialist, Gary has worked for many independent consultants; major corporations, including AMD, AT&T, IBM, Kraft General Foods and Paine Webber; and nonprofits, including the Boy Scouts of America. Gary has created and staged shows ranging from multi-city events for corporate clients to AV support for the Talking Heads’ iconic “Stop Making Sense” tour. He also provided video graphics for the Democratic National Convention. Gary graduated from Queens College.